What Our Clients Are Saying
"At Dirt Matters, we take pride in the relationships we’ve built with farm families and the real impact our financial and succession planning services have had. Having worked with over 10 family farms, we’ve helped operations of all sizes navigate the challenges of transition, financial planning, and long-term sustainability. But don’t just take our word for it—hear directly from the farmers who have trusted us to guide their future."
Laine Gray
Founder of Dirt Matters
Stan & Jodi Sware
Left Field Farms Big Meadow, AB
“Working with Laine and Dirt Matters Ltd on our succession plan was so easy! What could have been a very overwhelming process was made simple and stress free by Laine. He walked us through the process step by step , carefully listening to each of us and taking our ideas and thoughts and putting them onto paper. It never felt rushed, and it never felt hard, which is what I expected. It was like having a friend over to sit at our table and chatting about our history, our future, our dreams, our worries and having him work through all of that information and make sense of it. We now have such peace of mind knowing that we have a plan in place for the future of our farm. What I never expected but am so incredibly grateful for is all the financial information at our fingertips. Dirt Matters gathered all our numbers and created a document that makes it so easy to see where we were and where we can go! When making decisions or going to the bank we have everything we need. We couldn’t be happier with our succession plan!”
Rod & Michelle Hill
Westside Farm High Prairie, AB
“Upon starting this journey, we questioned if it was too soon to develop a transition plan and quickly realized it was not. Working with dirt Matters, helped to guide us through what be an overwhelming, emotional task and provided a deeper, clearer understanding of our operation. Thanks to Laine, we have a plan that should set us up to pass on a successful farm to our next generation.”