We’re passionate about making your farm succeed
Dirt Matters Ltd is a Succession Planning & Farm Financial Advisory company that specializes in transitioning family farms from one generation to the next to thrive in today's agricultural world.
The company focuses on putting the farm in an ideal financial position by aligning cash flow, debt structure, trending cost analysis, and financial ratio analysis to ensure a smooth transition can take place.
We then focus on your business going forward for both the retiring & succeeding generations by aligning farm goals, budgeting, retirement planning, and focusing on the strategic plan for family farms going forward.
If you’re interested in learning more about how our services can help you achieve your goals, contact us today for an initial consultation.
Meet The Team
Laine Gray
Founder
With nearly two decades of experience in the agricultural industry, Laine has gained a multifaceted perspective on the field. He began his career working on the ground level at Agricore United, blending fertilizer and delivering chemicals, before advancing into a management position in Ag Retail. Laine’s career path then led him to Bayer CropScience, where he served as a Territory Sales Manager. However, Laine recognized there was one key element missing from his experience—Farm Finance.
To fill this gap, Laine transitioned into a role as an Agricultural Specialist at Vision Credit Union, where he successfully built a $100 million portfolio. This experience equipped him with the insights necessary to understand farm debt structures, cash flow needs, and the financial requirements for farms to remain stable and grow.
Through countless conversations with producers, one recurring theme emerged: the need for Succession Planning. Many growers had ideas on how to pass down their legacy to the next generation but lacked clarity on how to make it happen. Drawing from his expertise and extensive network, Laine left a successful career to establish Dirt Matters Ltd, a company dedicated to helping family farms navigate the succession planning process.
Dirt Matters Ltd. is an independently owned and operated business that empowers family farms to create and execute customized Succession Plans. Along with planning for the future, the company focuses on enhancing profitability and ensuring the stability necessary to continue building the legacy that has been cultivated over generations.
Devin Naslund
Farm Business & Succession Specialist
Growing up on a farm, Devin developed a deep appreciation for agriculture from an early age. By 14, he was already operating equipment and immersing himself in the industry. His passion for farming led him to pursue a Bachelor of Commerce degree in Finance from NAIT, equipping him with the financial expertise needed to support the agricultural sector.
Devin began his career at Bayer CropScience, where he gained valuable insight into the agribusiness industry. He then transitioned into finance, joining Vision Credit Union as a Branch Manager, where he managed all agricultural and commercial accounts with a portfolio exceeding $50 million. This experience gave him a deep understanding of farm debt structures, cash flow management, and financial planning strategies essential for long-term success.
Through his work in ag finance, Devin saw firsthand the challenges that farmers face—not just in day-to-day operations, but in securing their legacy for the next generation. Recognizing the critical need for succession planning, he joined Dirt Matters to help farm families build custom financial and transition plans that ensure both profitability today and a sustainable future for generations to come.
