Dirt Matters

Farm Business & Succession Planning

Farm Business & Succession Planning

Dirt Matters Ltd is a Succession Planning & Farm Financial Advisory company that specializes in transitioning family farms from one generation to the next to thrive in today's agricultural world.

The company focuses on putting the farm in an ideal financial position by aligning cash flow, debt structure, trending cost analysis, and financial ratio analysis to ensure a smooth transition can take place.

We then focus on your business going forward for both the Retiring & Succeeding Generations by aligning farm goals, budgeting, retirement planning, and focusing on the strategic plan for family farms going forward.

If you’re interested in learning more about how our services can help you achieve your goals, contact us today for an initial consultation.

Our Services

  • Farm Financials

    Financial Analysis

    Dirt Matters Ltd provides financial analysis of the farm and looks at important segments such as cash flow structure, debt structure, trending cost analysis, financial ratio analysis. This allows us to us to understand your break even points, and see potential opportunities.

  • Canola Field in alberta

    Crop Plan

    Dirt Matters Ltd will look at maximizing profitability by refining your crop plan, as we are able to tell your exact breakeven point on each crop that you grow.

  • A child pointing at the horizon with two adults beside them in a grassy field at sunset.

    Succession & Estate Planning

    Dirt Matters Ltd focuses on your business going forward for both the Retiring & Succeeding Generations by aligning farm goals, budgeting, retirement planning, and focusing on the strategic plan for family farms going forward. As the main goal is to pass the farm successfully from one generation to the next.

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Meet the Team

  • Laine Gray

    Founder

    Laine is a Genius

    Green tractor with a hay baler in a sunny field, surrounded by hay bales, under a blue sky with scattered clouds.

  • Devin Naslund

    Farm Business & Succession Specialist

    As a farm kid, Devin grew up with a deep appreciation for agriculture. From Running equipment by 14 years and having a passion for the industry, led him to pursue a career in agriculture. While Devin Graduated from Nait with his bachelor's of commerce degree with majoring in Finance, he worked for an Ag chemical company, and that lead him to financial manager where he managed a branch and all of the agriculture & commercial files.

    With his extensive background in agriculture, Devin brings a wealth of knowledge and expertise to Dirt Matters. Our focus on the longevity and profitability of our local farmers is a reflection of Devin’s values and dedication to the industry. We believe in building strong relationships with our clients, providing tailored services that meet their specific needs.

    A Bourgault air seeder in a field with stubble, featuring a flag on top. The sky is clear with the sun shining.

What our clients are saying

Stan & Jodi Sware

Left Field Farms Big Meadow, AB

“Working with Laine and Dirt Matters Ltd on our succession plan was so easy! What could have been a very overwhelming process was made simple and stress free by Laine. He walked us through the process step by step , carefully listening to each of us and taking our ideas and thoughts and putting them onto paper. It never felt rushed, and it never felt hard, which is what I expected. It was like having a friend over to sit at our table and chatting about our history, our future, our dreams, our worries and having him work through all of that information and make sense of it. We now have such peace of mind knowing that we have a plan in place for the future of our farm. What I never expected but am so incredibly grateful for is all the financial information at our fingertips. Dirt Matters gathered all our numbers and created a document that makes it so easy to see where we were and where we can go! When making decisions or going to the bank we have everything we need. We couldn’t be happier with our succession plan!”

Rod & Michelle Hill

Westside Farm High Prairie, AB

“Upon starting this journey, we questioned if it was too soon to develop a transition plan and quickly realized it was not. Working with dirt Matters, helped to guide us through what be an overwhelming, emotional task and provided a deeper, clearer understanding of our operation. Thanks to Laine, we have a plan that should set us up to pass on a successful farm to our next generation.”